Pc: Anthony Ponce De Leon
Hi, I'm Erica.
A Cascadia-based freelancer specializing in brand strategy, identity design, art direction, and illustration.
Born and raised in a confluence of the Salish Sea, Olympics and the Cascade Range- I am an avid outdoors person. Splitboarder, snowboarder, climber, (novice) surfer, trail runner, yogi, gravel and mountain biker.
Education includes a Pre-College program through Cornish College of the Arts, and then Western Washington University in 2015 with a BA in Graphic Design and a minor in Environmental Studies. Before diving into the professional world full-time, I attended a design-focused study abroad in Germany and Switzerland.
Over the last decade, I have studied and worked as a designer with an emphasis on the outdoor industry. I have worked in a range of media from clothing design to craft beverage packaging. Always backed with the environment and sustainability in mind, a holistic approach to branding is my niche. Aside from design work, I have been working as an Arc'teryx Seattle Community Ambassador since 2019.
Passionate about making meaningful connections, my work is constantly inspired by building community in the outdoors and elevating others along the way.
Let's climb higher.