Conscious Visual Communication

BC Touring Collection


Location Scouting in New Zealand for Backcountry and their new custom touring line. The team needed locations that were 2hrs or less away from the Queenstown airport, and that could fulfil a shot list that brought customers ‘into winter’.

Our responsibility was to find local models to fit product samples, and that were advanced skiers and/or snowboarders. Being new to the area, locations needed to achieving shots with a time constraint of less than two weeks in New Zealand. We supplied the team with a detailed document outlining areas most worth their time.