With stores across the US, Canada, sister companies in Europe and Australia, Zumiez has been one of the world's leading retailers in the skate, surf and snowboard industry since 1978.
In the Web Marketing Department at Zumiez, I was hired on as a Digital Production Designer. Within a year, my role evolved from strictly production to catalog, marketing campaigns, web interface design, internal brand maintenance, and helping create a better platform for e-commerce.
Samples from the new web styleguide for Zumiez.com
With the objective of helping to create a cleaner, lighter and quicker loading website, I took the initiative to lead this project. From simplifying font usage, to standardizing elements such as buttons and a universal loading graphic, my goal was to elevate the customer experience.
These changes are currently being implemented on the site.