Conscious Visual Communication

Queenstown Zoo

Designed as a skill test for Swordfox, Queenstown New Zealand

Letterpress logo

Designed as a skill test for Swordfox.

With less than ten days to complete, I was given the assignment to create a Logo and Website home page for a new zoo in Queenstown including a responsive website. The target audience was local families, visiting families, and school groups. Hypothetical client had unlimited budget for functional features and pages, and design must consider SEO practices.



Inspired by the natural surroundings in Queenstown and atmosphere of adventure, using the shape of The Remarkables mountain range as a way to connect foreign animals to the unique location of the zoo. 

Simple logo variations
Brand elements
Responsive zoo website mockup
Responsive zoo website mockup

Donation Module

features Part2.png
Vehicle Branding Mockup
Zoo Admission Ticket MockUp