Mountainmind
Conscious Visual Communication

Philosophy

Inspired by a vision of sustainability and resiliency, I use visual communication to bring more attention to our relationship with nature through the evolution of technolgy.   

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Process

The foundations of design thinking are essential for beginning any project. I tirelessly seek to understand, observe, define, ideate and create. 

 
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Ideate

Starting by full immersion in the subject, I am researching competitors, styles and the scope of project guidelines. I will then begin to collect these pieces to create a moodboard, creating a vision for the project. This is the stage where I am collecting data on users and formulating persona stories. 

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Design

Beginning with rough sketches, translating them to wireframes, and creating prototypes that simulate an experience, this is the exploration phase. Once consulting a styleguide or creating my own from information gathered in the ideation phase, I am then able to create full mockups of the product and prepare the assets for development.  

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Evaluate  

Once the product has gone live, we are able to gather information from generated user data to gauge where there may be hole. This step of the process is used as a period of reflection where I as a designer can evaluate where I can make improvements or strengthen my skills for the next project. 

 

 

Origin + Ethos 

Delta I- Watercolor interpretation of an Icelandic River Delta

Delta I- Watercolor interpretation of an Icelandic River Delta

The main concept behind Mountainmind is that daily challenges are part of the journey towards an enlightened vision of clarity. Climbing to solve problems, uncover solutions, and expanding our consciousness is part of the evolution process as human beings.

I felt a strong drive to share this way of thinking to help elevate others along their paths. 

It began with an awakening to the current state of our planet

and how the issues facing our environment are a direct result of a lack of consciousness. Consciousness is a form of mindfulness, concerning the impact our daily lives have on our planet. I chose to pursue my background in art and visual communication as tools to help spread awareness. 

The connection of mind and mountain came from a podcast I discovered one day on a walk. It was a discussion on the Zen principle of Samsara. 

Saṃsāra is a Sanskrit word that means "wandering" or "world", with the connotation of cyclic, circuitous change.

Remembering back to learning about the cyclical patterns in Sine and Cosine on a lateral graph, I was reminded of the endless peaks and valleys of the Cascade Range in our backyard. Parallel to this philosophy was my passion for snowboarding and mountaineering. The journey of pushing towards the summit and earning the reward of seemingly endless turns, taught me that the challenge is half the fun. The reward would not be as fulfilling without it. 

After studying Eastern Philosophy extensively on my path to becoming a yoga instructor, I found many parallels that were useful in adapting to design thinking. Not only did this relate to my methodology, but also to personal ethics as a designer. The concept of non-attachment to my work has helped me take constructive feedback to learn and grow from. By maintaining an open, flexible mindset to solving problems, I find solutions flowing more easily. 

Envisioning challenges only made up to be mountains in our minds, I realized that the mind is the only real obstacle. Below these peaks, we exist in a forested environment where vision is confined to narrow paths. As soon as we begin to make our ascent, taking with us the minimal essentials, we are able to rise above.